Textual Analysis

Company magazine

This magazine was released in summer 2013, which the by line informs us of; there are some hints on the magazine front cover to suggest it's a summer edition. For example the masthead is bright yellow, which is a colour connoted with happiness, but also because of the sun and longer daylight. This is also true of the anchorage text for the main image, because peach is seen as a summery colour as it's light and on the same scale as yellow; the words 'Haliee Steinfeld' also look highlighted in the peach colour, connoting youth because it relates to school, but also drawing the attention of the readers.

Company magazines are aimed at teenagers and young adults, between the ages of 15-25; we can see this because the cover girl is young and fresh herself, therefore relatable to the desired audience. Also the language is quite young and informal, the main cover line uses, 'road trip'(s), which are related to the younger generations as they have more free time and a greater sense of adventure. Cover lines suggest as to what age the audience are as well, 'bloggers' tend to be read by people in the age range as they are more technologically aware and also tend to have more time and care to read blogs. Also, the producer decided to not use capital letters, as this is seen as a young and hip thing to do, related with texting and social media as many young people tend to leave out capital letters, especially when tweeting.

The magazine 'Company', is aimed at females not only because of the colour scheme, or the fact that the main image is of a young female, but also the topics talked about- 'hair special' is only something that girls care for, and if it were aimed at men they would word it differently. The font of the writing is feminine, we associate curled writing with girls and not men. 

This cover is also very busy, with lots of images and text layered on top of each-other, this also hints at the age range because younger generations tend to have more active minds and can focus on more things at once, thus finding it more attractive; by using more images it also represents more of what is in the magazine and the fashion choices would appeal to the target audience and make them want to buy the magazine. 

The direct address from the main cover girl also entices the desired audience because it entices them in and makes them feel involved. She is dressed in fashionable clothes, which again appeals to the audience and parallels the modern yet classy feel of the magazine, but they are still true to her. The yellow coat connotes summer, which ties in with the special edition as it's a bright colour. Against the plain background she stands out and is the first feature somebody will see when they pick up the magazine because she's placed in the centre but is also on a slight diagonal which conforms to the rule of thirds.

The social economic groups that this magazine is targeted at are groups C1 and E, this is because the people from the target audience would most likely to still be in education, or in their first jobs- and because this magazine appears stylish, members belonging to groups C2 and D probably wouldn't care for it.