Friday 6 March 2015


Alvarado's Theory 

Ethnic Minorities 


Exotic-     


 The Holi Festival is an annual event as part of the Hindu religion, in 2015 it was held on the March 6th. It's colours make it seem a really exotic event and portrays their whole religion as exotic, especially to White people and Christians for we don't have these aspects in our religion or country. This image portrays a positive representation for the bright colours connotate a happy and exciting environment; and the smiles on their faces further reiterate this. The mix of skin colours and gender adds to the diversity in a positive light, because of the joyous expressions. 

Dangerous-

'The Boy in the Striped Pyjamas' has a very negative portrayal of Jews, as it is a film about WWII and Adolf Hitler was spreading the message that ethnic minorities, such as the Jews, were a 'contamination' and should be dealt with. The young boy Shmeul who is Jewish, is sent to a concentration camp where he will meet his death, and as this film follows mainly the White British people we hear their opinions, mostly negative, about the matter. However the main character is a young boy named Bruno who allows us to see a positive representation of Jews, for he befriends Shmuel and the audience is shown the friendship they develop and how despite his religion and background Shmuel is just a child. However Jews were shown, in general, as dangerous human beings who bring terror and misery to the lives of others. In the image Bruno is being shouted at for having  relation with a Jew, highlighting their negative portrayal.


Pitied-

This is the from the wreckage of the floods that hit  and devastated  parts of the Philippines in the December of 2014. The Filipinos were devastated and rendered helpless, and appeals were made to richer countries such as Britain to send aid through money, food and first aid supplies. The flood hit on the 5th December and the news was reported straight away by the BBC who put news articles on their websites with the title 'Philippines Typhoon Hagupit makes landfall as thousands flee' and coverage even before that with warnings of the flood. Clips were shown on news shows such as the BBC and ITV showing images such as the one inserted, which evokes sympathy, causing us to pity them. By showing children it creates more of an impact as we tend to feel more sympathy towards them, because of their vulnerability. 

Humorous - 

Ned Flanders is humorous because of his over exaggerated religion and the events that occur because of it. Flanders is the Christian neighbour to the Simpsons family from the popular TV show on Sky, 'The Simpsons'. His need to share his beliefs becomes comedic because of Homer Simpsons reactions, as he is completely disinterested and doesn't fully understand the concept of Christianity. By adding a humorous character such as Ned, who has a recurring role the audience become familiar with him and expect comedy when he is around. I don't think it is particularly a positive or negative representation, for though he is mocked, it is not exactly commenting on the religion itself. Having said this it is hardly illustrating Christianity in a positive light and as something appealing, for they are only portraying one type of Christian and he is shown as slightly crazed and over the top.

Sexualised -  


In  the media, artist 'Rhianna' is often sexualised, and even sexualises herself. One reason for this could be to make her appear more appealing , or to highlight her womanly assets. If you were to see this in a positive light then she could be seen as expressing her confidence and telling women that it is okay to love your body. In this image she is on a shoot for magazine 'Esquire' in 2012 and this image is very sexualised, the lack of clothing for one but also the water used to add shine to her body makes for a more sexually appealing image. The magazine is in that nature but she made that decision to appear on it and it was one that affects the way she is portrayed in the media. In some ways this is a negative representation as she is a role model and teaching young girls that it is something 'that is done' to perhaps become more famous isn't morally correct. However as I previously said, it shows that she is confident with who she is and that is a positive message to portray. It doesn't have any negative connotations with regards to ethnicity, because white females sexualise themselves also.





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